From Capped PT to 7-Figure Coach: Tim Drummond’s Journey to Creating High-Profit Second Income Streams for Experienced Trainers
I’ve been where you are…
Back in the day, I was one of my gym’s top trainers. Years in the trenches, a catalogue of success stories, but I was stuck in the time-for-money grind, with no way out.
I was 34. I loved my clients, but my back-to-back days had me irritable, stressed & at times short-tempered with those around me.
Bills were covered, but I had bigger aspirations. Build wealth. Invest. Property. I also had more to give - impact beyond the four walls of my gym.
And I wanted to live life on my own terms. Travel. See the world.
I knew I needed to step back and look at my business… and my life.
But like most trainers, I didn’t have the time.
Until one day, I was forced to.
“When are you going to get a proper job?”
My partner blurted out the thing that had clearly been on her mind for months.
She’d been talking about kids… from my end, we were renting and still in personal debt.
Deep down, I was embarrassed… thinking to myself "This isn't working for those around me.” and the next morning, I knew something had to change.
I didn’t know what at first, but I plucked up the courage to join a business mentorship.
And I started making sales fairly quickly… $1,000… $2,000... Even more.
But what was really interesting was what was happening around me. A lot of other trainers were struggling. They were signing clients at first… but without results online their confidence slipped each week… refunds followed, complaints... clients dropping early.
Looking closer, the issue was simple: They didn’t have a system for delivering their coaching online in a way that matched what they were actually good at.
Our mentor was a great at marketing, but there wasn’t guidance on how to serve clients. And without direction, the other PT’s thought they needed to reinvent themselves…
Generic programs… endless PDFs… everything automated and cookie-cutter… nothing was personal.
They were tying to fit into what they thought an “online coach” should look like - instead of doubling down on what already made them effective coaches - I doubted that they got into the fitness industry to become glorified tech experts.
I did the opposite. I simplified everything. I took what I knew worked in-person… a focus on behaviours, habits, accountability…and treating clients as individuals.
That approach led me to create The 12-Week Behaviour Change Blueprint™ System... And marked the start of changing how online mentorship is delivered in the fitness industry.
Indeed, all of this brings me to today - and what we do inside the Behaviour Change Coach™ mentoring program that’s different.
Starting from a client-first ethos and building a sales and marketing machine around those results - that’s the foundation of everything our clients achieve.
Here’s how that looks in practice:
Our simple 3-phase system to build, get leads, and convert clients.
Phase 1
Create The Program
Turn your current PT expertise into a structured online system
The 12-Week Behaviour Change Blueprint System™ inserted
No tech overwhelm
Launch in days, not months - and skip the set up headaches
→ A premium online programme ready to sell within 14 days
Phase 2
Get The Leads
We make getting online leads simple, without complicated funnels
Plug our Social Media Pipeline™ into your business
No daily posting or cold DM'ing strangers
Works even with a small audience and low-tech skills
→ Follow 3 simple actions a day, to book calls with ideal clients
Phase 3
Convert The Clients
Turn your leads into online clients, without feeling slimey
Use our 6-Box Selling System, so you can close $1k-$2k+ clients
Never hear "I need an in-person PT"
Know exactly what to say with this scripted system
→ Close 6-10 high-ticket clients in the first 90 days
Who This Is For
This isn’t for everyone. I’m not here to show you a photo of me on a beach in Dubai and pretend I built this in 30 days.
Wondering if your clients will feel the same impact online as in-person?
→ Press play and see what’s possible.
Creating client change without standing next to them:
“Now when I catch myself in the mirror, I feel like myself again… my work life has improved. I feel more confident.”
— Maddie | Lost ~40lbs, speaking up at work and dating again | Coached online
Focusing on mindset and habits make lasting change:
“I’m happier… and it’s not necessarily due to the weight loss… it’s the mental breakthrough.”
— Monique | Lost 150lbs, feeling confident in her body again | Coached online
Clients getting results, from the inside out:
“I’ve always been like a chubby kid… really like bad image of myself.”
— Jim | Stronger, more confident, and enjoying life on the beach | Coached online
“I am someone that likes to do a lot of stuff on my own”
Tirrel already had a successful PT business, he wasn’t speaking to us because he lacked motivation or ability.
On our call, he was weighing up whether to piece the online side together himself, or get guidance to shorten the learning curve.
And with his first child on the way, he knew his available time outside of coaching was about to reduce further, so he joined to avoid trial-and-error.
Tirrel added £15k in new revenue in just 4 months, on top of his established monthly personal training income.
Kim repeatedly came back to one issue: she didn’t have time.
With two teenagers still dependent on her time, gym sessions and home visits - plus 10 hrs a wk on admin - full days were leaving her feeling exhausted and constantly scattered.
Kim was caught between maintaining her current income and trying to build a more leveraged online service.
The goal was to add an extra $3k/mth to match her PT income - so she could reduce her gym hours, free up time for her family, and still retire alongside her husband.
Currently in 2026, Kim has hit an average of $6,000 p/m, without working more hours or feeling overwhelmed.
Sara was an experienced coach - but she was undercharging, stuck competing on price locally, and her income hadn’t grown in 5 years.
She knew moving online could be the way to break out of that, but the big question was where higher-paying clients would come from.
She knew she could coach, what she needed was a system to reliably bring in good-fit, higher-paying clients online.
In 90 days, Sara went from zero to £7,000 in new income and 6 high-ticket clients - all without negatively affecting her in person business.
After trying and failing to launch online for the last 3 years, this wasn't Ben's first mentoring program.
He said the last program he did wasn't individual enough and that he was being forced to not be himself plus take short cuts on what he was selling to clients.
We inserted the 12-Week Behaviour Change Blueprint into his business, so he could deliver a program he believed in.
Ben went from a standing start, to adding £7,000 in new extra income, his first 6 premium clients, and in just his first 90 days.
If you’re ready to explore what this could look like in your business, the next step is to book a FREE 15-minute discovery call.
During this free call, we’ll get clear on three things:
#1 - What’s working - and where you’re capped.
#2 - Where you want to be - financially, time-wise, and in terms of impact.
#3 - How adding an online + in-person model could work for you, and the steps to get there.
At worst, You’ll leave the call with actionable insights into what’s working, what’s holding you back, and where you could grow -clarity you can use immediately.
At best, we’ll map out a plan for how working together could help you start building towards a consistent £3K–£5K/month online income.
Click below to schedule your call and see what this could look like for your business.